Anyone who has tried to create a logo or a graphic design and failed miserably realizes that this is indeed art that Paul Rand is talking about. What Rand says here applies equally to blogs, when form predominates meaning is blunted by plaudits, but if I write what I think, then interest lags in proportion to the length of the content.
What I love about Paul Rand's work is the ability to bring the synergy between thought and design into play not just simply form and content. If we overly admire the form we do become branded commodity and if we overly admire the content we lose the essence of our own originality.
This is where I personally think Rand's genius lies, that what he is addressing in this tribute video isn't a mechanical construct, it is art and that is why the core purpose of art is to make us think at much deeper levels.
Am I really thinking, or am I slipping lifelessly into form created for me or lazily sinking into a sea repeated and recycled content? These are my questions, this is what resonates for me as a part of my own learning. There is no reason for Paul Rand to say any of these things if he thought there wasn't someone out there willing to learn...and if artists leave these gifts, it is individually up to us unwrap them and see what it is we may find.
nice video, took me a bit time to load due to slow internet speed but i really like the part No matter how perfectly you do something, it can still be improved, i think that goes for every type of feild
Comments
11/10/07 @ 02:36
Clever man,
and very nice video.
11/27/07 @ 20:19
Anyone who has tried to create a logo or a graphic design and failed miserably realizes that this is indeed art that Paul Rand is talking about. What Rand says here applies equally to blogs, when form predominates meaning is blunted by plaudits, but if I write what I think, then interest lags in proportion to the length of the content.
What I love about Paul Rand's work is the ability to bring the synergy between thought and design into play not just simply form and content. If we overly admire the form we do become branded commodity and if we overly admire the content we lose the essence of our own originality.
This is where I personally think Rand's genius lies, that what he is addressing in this tribute video isn't a mechanical construct, it is art and that is why the core purpose of art is to make us think at much deeper levels.
Am I really thinking, or am I slipping lifelessly into form created for me or lazily sinking into a sea repeated and recycled content? These are my questions, this is what resonates for me as a part of my own learning. There is no reason for Paul Rand to say any of these things if he thought there wasn't someone out there willing to learn...and if artists leave these gifts, it is individually up to us unwrap them and see what it is we may find.
M.
02/21/08 @ 15:10
nice video, took me a bit time to load due to slow internet speed but i really like the part No matter how perfectly you do something, it can still be improved, i think that goes for every type of feild
Post new comment